If you own and operate a dental practice and are looking for a few good ways to add more new patients, then read this short article which gives you a few slick ways to piggyback off St. Patrick’s Day. In, fact here’s a little story to explain these dentist marketing tips: I must come clean and confess. I like drinking green beer! Truth is my “green beer habit” started back in college, when me and a few buddies would chug-a-lug Green Beer on St Patrick’s Day until… somebody GOT SICK!
Now days, I stick to drinking only one green beer as a way to celebrate the Irish. In fact, if you want to grow your dental practice fast — then you should find as many ways as possible to DRINK GREEN BEER! What do I mean by this? Well, I’m not suggesting you actually drink Green Beer. I am suggesting you find ways to be different. That doesn’t mean you have to grab a mega-phone and market your dental practice like some loud and obnoxious character from a used car commercial.
BUT… marketing your services like all the other dentists in your neighborhood ain’t gonna’ cut the mustard in 2011. There’s too much competition! Your prospect’s have the attention span of a gnat! And plus, being like all the other dentists in your neighborhood is plain BORING. Wouldn’t you agree? In fact, one time I heard the late, great Earl Nightingale say, “Oftentimes your answer is to do the exact opposite of what everyone else is doing.”
So what can you do to be different?
Here are a few suggestions:
1. Throw A St Patrick’s Day Party!
How many dentists are doing this?
Probably none, which is exactly why it’s a great idea if you want to stand out and become the number one dentist in your neighborhood.
2. Dress In A Green Lab Coat!
Sure, plenty of people wear green to the office on St. Patrick’s Day, but have you ever seen a dentist in a green lab coat?
Once again, you have to overcome your sense to conform and “be professional”, and let your desire to have fun win-out.
Your patients will love this, especially if you send a picture to your local newspaper.
3. Give Away Green Floss and Toothbrushes.
It’s easy enough to buy some green floss and toothbrushes.
And give them away as “free prizes” to anyone who takes a tour of your dental office.
How does this add new patients to your practice?
You simply ask for their contact information, and the you put these prospects on your mailing list.
Look, if you want a bustling dental practice then you’ve got to be willing to promote your services using outrageous dental marketing campaigns.
And St. Patrick’s Day is a golden opportunity.