Some people would think so because so few coaches and entrepreneurs with a client based business are using webinars. Some experts say webinars are dead. The truth is there are 3 dangerous money sucking myths people buy into that leads to disappointment and disaster. These myths are killing sales and businesses before you even get started!
Let me share what these 3 dangerous money sucking myths are…
Myth # 1
I’m new in business and I’ve got to build my list first. When I first started online I was taught that too. I was taught give a free report then drive traffic to your site have people read the report and voila they’ll want to work with you. It’s way too much work to do business that way.
The truth is webinars are the easiest way to get known as the expert, build your list, get more high quality leads and get more clients all at the same time. So basically, if you are not using webinar technology, you’re working too hard, spending too much time on marketing and leaving way too much money on the table.
Myth # 2
Webinar promotions are too expensive. This myth perplexed me the most. Having an online webinar can be very inexpensive. It’s going to depend on how you promote the webinar and who does the work for you. We now live in an Internet dominated world so that needs to be used.
So many people are using Facebook for their promotions. Just recently my client’s leads are $28 per lead. Depending on what you are offering on your webinar this could be very expensive. The biggest issue is the money up front you need to use to fill your webinar with prospective clients.
Many people forget about their list that they’ve already created, their friends and or associates and LinkedIn. Even if you paid an assistant to do the work for you, the cost per lead is almost free.
Myth # 3
Nobody is staying until the end. The truth is your specific audience will be very forgiving if you provide high quality substance over your style. The one thing they won’t tolerate is a boring webinar in general. So while nobody is staying until the end is not the problem. The most important thing with online webinars is they move forward in an interesting way step by step which will create an attentive audience. You must be clear and concise.