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An email like this keeps you top of mind by providing value to your prospective customers: an article that will help … Recently, we sent direct messages to about 1,000 of my Twitter followers in the marketing industry …
in dozens of Martech categories from mobile and display to email, analytics, audience data and testing. What is news is how these technologies have helped shift marketing at its very core, to address today’s …
Email Marketing Isn’t as Personal as It Could Be – Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report. The majority of marketers plan to step up their email budgets in 2016.
As the latest figures from the Direct Marketing Association reveal email marketing is becoming more important than ever, the industry is turning to new technology such as programmatic to ensure that email is as personalised and relevant to consumers as …
Disadvantages Of Relationship Marketing Strategy This is probably one of the most critical points in a marketing strategy. B2C highly suggests over-viewing … follow up emails or special promotions are ways to create a positive relationship by continuing to establish … You create a marketing strategy to gain advantages in the marketplace, but you must remain aware of the disadvantages
Match-back analysis has been utilized for years in the direct marketing industry for physical mailers. This process isn’t completely fool proof. There are different variables at which you can match an individual, such as …
Email Gets the Biggest Budget Love in 2016 – More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend. Email will be the top target for increased investment across all digital channels in 2016, according to the …
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