Spending over $1 million dollars during a 12 month period is quite an investment for any company or organization. The government of Queensland is planning to spend over $1 million over a 12 month period to boost business through direct investment.
The campaign which the Queensland government has begun includes several TV, Radio, Newspaper, and internet campaigns – which are being managed by a local company called Virgin Blue. The organization has stated that they would like to see more direct domestic and foreign investment. These types of investment strategies are important to any corporation. Australia contains several large businesses that have their headquarters in Sydney and Melbourne cities, which have a large amount of foreign and domestic businesses. Attracting investment in a foreign business and domestic business is very difficult; however the Queensland Government plans to spawn their investment capital into local business -which does need the infusion of business.
Investing in Australia has created a large boom in investment, through this $1 million dollar investment. Over the next 12 months, this investment is sure to pay off- showing us the importance in direct investment by a local organization or government. By partnering with a large organization or government, a company can easily shoot past the point of needing only venture capitalists.