Business cards are a great resource for not only people that would like to have every employee memorized, but also a great way to advertise your business. They provide endless ways to spread the word about your business, as well as provide countless opportunities to hand them out in person and leave them behind in public places. Below are some of the top tips to ensure you get the most out of your business card marketing campaign.
Design – Make sure that the design of the business cards are something that will fall in line with all of your other marketing collateral. This is imperative for not only developing greater brand recognition, but also for have great amounts of brand recall. Both of these outcomes not only positively affect your business, but will also help you in increasing your brand’s credibility. These will also help in ensuring that you get more for your money, and that all of the marketing pieces support each other equally.
Images – Make sure that the images that you include on your business cards all correlate to other pieces of your marketing materials. That means that images you include should be the same images that appear on your website, flyers and postcards.
Copy Try to have the copy be as concise as possible. Having short copy will help in not only getting your main points across, but will also help in letting he reader connect with your marketing materials. Just try to think of three main points that the business card will revolved around and go from there. This will help to ensure that your marketing speak is consistent with all of your other pieces too.
Shape – Try to have the shape be a die cut pattern. By having a shape that is unique you are not only standing out, but you are positioning yourself as a creative business. Being a creative business will help in positioning yourself as a creative thought leader, and also help in being viewed as a business that stands above the fold in terms of creativity and engagement.
Layout – Make sure that the lay out is something that is clean and simple. By having clean and simple lines, you are better able to draw attention to what matters most. So think of ways to simplify your business card as much as possible and you will succeed in getting the attention you want.
When you are done be sure to get feedback from friends, family and coworkers.