Since 1999, we have had the chance to witness the successes and failures of hundreds of businesses owners. In the process, the one thing that has stood out to us as the determinant of success. Entrepreneurial vision often makes the difference between success and failure.
Entrepreneurs must have a vision of where they want their company to be in the future. In addition, the entrepreneur must be able to communicate this vision in an exciting manner to employees and investors, so that they share the vision and are motivated to help achieve it.
Unlike a business plan, a vision doesn’t provide a specific roadmap for a business. Rather, a vision paints a picture of what the organization strives to become in the future. A leader with a strong vision motivates the team to achieve this picture, regardless of the action plan that will be employed.
Vision provides motivation to both the leader and employees. It gives employees something that they can believe in and rally around. While it doesn’t tell the employees what to do to achieve it, having vision instilled in them helps positively mold their decision-making when problems must be solved that don’t have clear answers.
A strong vision combined with a strong business plan is critical to the success of a growing venture. The vision motivates everyone to achieve success, while the plan guides them to where they need to go. In addition, the plan is significant in that it documents the vision. By “cementing” the vision on paper, the team gains more confidence that the vision will not be easily changed and that the organization is truly committed to achieving it.