If you are starting a business you certainly need a business plan. However, you do not need a massively complicated plan that is pages and pages of information that no one ever needs. What you do need is a simple plan that identifies the main strategy of your business and how you plan to go about it.
A plan should be a document that is continually evolving. Therefore it shouldn’t be something that you create and then put in the cupboard never to read again. It makes perfect sense to get it out on a regular basis and review it and compare it with how your business is actually running.
Do not let the whole business plan aspect turn you off starting a business. It only needs to be simple if you are starting a family one or two person business. It could be just one page long. The important point is that you should have an idea of what you are going to do and how you see things in the near future.
What types of things should be in a simple business plan? Well firstly, consider the basics like where your office or business will operate from. Then consider things like your target market. What services or product you are going to offer to your target market and how you are going to market to that market. You should consider the demographics of that market so you have an accurate idea of who the market is. This will enable you to market your product and services more accurately.
Starting a business is exciting, scary and yet fun. Don’t let it become something that drags you down. Always have fun and when things are no longer any fun, move on.