2015 was an amazing year for the social media marketers all over the globe. It brought about new dimensions, innovations and opportunities that focused on the preferences of the customers. It kept on evolving with time to meet the demand of the customers.
It is difficult to predict the expected changes in social media marketing trends but there are some trends which can help us in analyzing the upcoming changes in the Social Media Marketing techniques and strategies.
Optimize Your Mobile
According to the statistics, the mobiles phones were more successful in generating traffic in comparison to laptop or desktop search. Everyone was engaged in searching online information through their smartphones or tablets. It has become important for the business owners to target their mobile audience in order to increase the leads and eventually the sales.
Make sure that your website is perfectly optimized for the smartphones and tablets. This will reduce your risk of losing from your market competitors. The web design must be able to cater all the customers all over the globe regardless of the medium they are using to search for their concerned information.
Unfortunately, the brands are not much responsive and their activity on social media marketing is decreasing when it comes to dealing with online complaints. According to the survey, 70% of the customers expected response from the brands on Twitter and 53% of the audience wants the response in less than one hour. The percentage of customers further jumps to 70% if they are submitting their online complaints.
The Social media marketers need to make and implement strategies to provide proper response to the customers which cater their queries and complaints. If you will not, definitely your competitor will be quick in responding to the people in order to increase the market share.
High Ranking of Social Media Posts
This year, along with ranking your blog posts, don’t forget ranking your social media posts. Social media marketers are already investing money and putting efforts to get high ranking of the social media posts for Social Media Optimization on the search engines in order to increase the visibility.
Optimization of App Store:
According to a survey conducted in 2015, 52% of the time spent online was on various mobile apps. This is not a big surprise because now people prefer to search over the mobile apps because of their better functions.
In order to increase your online visibility, you must have the app in the store so that maximum number of people can easily reach out.
On Page SEO
When we talk about the On Page SEO, internal linking, improving the structure of website and optimization of content are the important aspects that immediately strike our mind. However, there are more things that should be considered in order to keep the On Page SEO in check like engagements, click through rates, social signals and meaningful content. If you will keep on focusing the On Page SEO, it’s a win win situation for the business.
Along with this, online users also prefer and love to watch videos. YouTube gets massive hits in a day and almost 8 billion of videos are seen each day over Facebook. It will be really helpful if you will do Facebook marketing and present some entertaining videos highlighting the information of your brand.